As I was writing my posts about the need for more feminism in action sports, I realized that I could do something about it. Even though I am just a fan, I can use this blog as a platform to promote female athletes who get ignored by big events and to provide resources to girls like me when I started watching the X Games. I decided to kick this new series off with MAHFIA TV not only because I was inspired after featuring Kim Woozy’s TEDTalk, but also because the site is a perfect example of how we can make action sports more feminist.
Kim, a snowboarder, founded MAHFIA TV with video producer Jonathan Villegas after she and some fellow female athletes noticed the lack of media outlets promoting what they do. With the mantra “killin’ it softly”, the site features photos and videos of ladies shredding from Spain to Korea, South Africa to Austin, Texas during the X Games.
As a truly comprehensive platform for women in the action sports community, MAHFIA TV brings in other elements of the industry, like music and marketing. Through her MAHFIA SESSIONS series, Kim continues to the conversation on the need for more brands for women, by women in action sports with an emphasis on action (as opposed to posing) and camaraderie.
Check out these interviews with Kim about MAHFIA TV:
GrindTV – “Kim Woozy changing the game for girls in action sports”
Cooler – “This Is Me: Kim Woozy”