Action Sports Athletes Express Pride

Posted: June 12, 2018 in Media
Tags: , , , , , , , , ,

This weekend I was at the mall, and guess who I saw sporting a rainbow in the window display at H&M?  Gus Kenworthy! The skier has teamed up with the clothing brand as part of their Pride Out Loud campaign.  H&M will donate 10% of sales of their pride line to United Nations Free & Equal.

It’s hard to ignore Gus these days, especially now that it’s Pride Month.  He and fellow gay Olympian Adam Rippon co-hosted the TrevorLIVE New York Gala on Monday and lit up the GLAAD Media Awards in April with a kiss.  They also talked with Good Morning America on what “Pride” means to them.

Gus isn’t the only action sports athlete sporting the rainbow. Skater Brian Anderson posted this picture of himself on Instagram:
brianandersonpride

Last year Brian and Lacey Baker were featured in Nike’s BETRUE campaign. Lacey herself collaborated with Sam McGuire for a pride-themed photo. Proceeds benefit victims of the Pulse shooting through the onePULSE Foundation.
LaceyFinalImage

Five years since my post about queer athletes, I still think action sports can be more gay. However, I’m stoked to see athletes be able to express themselves more openly and participate in Pride events with support from their peers and fans. I know they’ve inspired many queer kids because as a queer adult, I feel inspired to wave the rainbow (quite literally with Gus). I hope to see more rainbows in the next five years (and maybe some campaigns with trans action sports athletes?).

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